From ALA to the ADK

From ALA to the ADK

This blog is for the people who ask me how I went from ALA to the ADK, opened up an Adirondack gift shop and get to live in the Adirondacks full time.

I can answer that in 2 simple words.

  1. Social
  2. Media

I was the typical non Adirondacker when we moved to Raquette Lake in 2013. “Oh my gosh, look at that tree standing next to that water! I must take a thousand pictures of it and post to my Facebook page!”

I know my Yankee family (my husband’s family – I use that term affectionately) must have been rolling their eyes since most things I found so fascinating were an everyday occurrence for them and had been all their lives.

But not for me, I was completely mesmerized by the Adirondacks from the moment I arrived. Weren’t you?

I had the idea to create a Facebook page just for ‘all things Adirondack’ where I could share my experiences, things I was learning and life in the Adirondacks in general. A page where other people could also share their adventures and experiences. A page for people who were just as in love with the Adirondacks as I am.

So on July  24, 2014 I started the Facebook. Within the first five months, the page had 500 followers which I was pretty proud of.

Life in the ADK


Within eight months we had 2,000 followers. 

Life in the Adirondacks

On our one year anniversary we had grown to 2,500 followers and by the end of the second year we had ten thousand followers.

I know that's an incredible jump in numbers, but I worked the page for hours every day to get it there.

I was much slower at starting an Instagram page. I find the hashtags cumbersome and I was so wired to the Facebook platform that trying to learn Instagram threw me for a loop, and don’t even get me started on snap chat – lol.

By the summer of 2017 we had just over 20,000 followers on facebook and less than 800 on Instagram. Things were coming together as I had hoped but I was working multiple jobs (it’s a way of life up here) and at the end of the day I just wasn’t able to devote the time to grow my social media accounts, yet I’ve always understood the importance of it.

That’s the catch 22. To know how important social media is to growing a business and but not having the time to work on social media to grow your business. It’s an awful place to be in. I remember feeling overwhelmed. I hate that feeling.

Enter Layla with Skeeter and Company. Skeeter and Company is comprised of 2 women, Sam & Layla who met while working for United Way. Sam is an amazing graphic artist and is responsible for a lot of campaign designs from major corporations to start up businesses. She designed my awesome logo.

Life in the ADK

And Layla who I call my social media guru. She took the time to understand my business, my needs and my goals. I in turn took the time to understand what she needed from me on my end to help her do what she does on her end and also to turn the reigns over to her (something that doesn't come easy for this self proclaimed micro manager).

I realized quickly that we both wanted the same thing, for my business to succeed and to have one of the best social media pages in the ADK.

When I hired Layla in the fall of 2017, I had just under 25,000 followers on Facebook and around 850 followers on Instagram. 

Just over one year later, I had grown to 38,000 followers on Facebook and 8,000 followers on Instagram.

Life in the ADK

Now we are 6  months past the above photo and we're at 48,000 followers on Facebook and just under 13,000 followers on Instagram.

She turned the impossible into 'I'm Possible'.

Most social media specialists post 5 days a week. Layla understands that social media doesn't take a day off and neither does my business so she posts 7 days a week and is always available for questions or guidance.

She also posts different things on Facebook and Instagram so people who follow us on both platforms aren’t bored. She creates fun content and her effort and hard work gives us a higher engagement rate than most any other Facebook page in the Adirondacks.

 Life in the ADK

In a nutshell, hiring her to do what she does best, allows me the freedom and time to do what I do best. It works hand in hand. We are a team.

So why am I blogging about this? Because it's a question I get asked every day. People want to know how I did it and ask me to give direction on how they can do it too.

I want you to know that I didn't do this by myself. I have people to help me. People you can hire to help you as well. There is room for everyone here in the ADK.

As most of you know, social media in the Adirondacks is WAY behind the times compared to other places. I understand how nice that is in some aspects, but it can also be detrimental to a small business.

Layla understands that the person we’re interacting with on social media are most likely stuck in their office, watching emails come in that add to their never ending to-do list wishing they were in the Adirondacks instead.

She knows how to engage them while they are where they live so that they will come visit us when they're in the Adirondacks.

Layla grows my Facebook page an average of 1,000 new followers a month and my Instagram page an average of 750 new followers a month.

 Life in the ADK

Blue line is organic followers. Green line is paid followers. As you can see, there is no green line - it's all organic. I'm not saying I don't advertise because I do, primarily to drive website traffic around the holiday's. I'm showing you this because she does a great job in creating organic followers. 

One year after she came on board I had grown to the point where I was able to open up a brick and mortar store in addition to my online store. NONE of which would be as successful as it is without her social media skills.

Life in the ADK

So, that’s how I did it.

If you understand how growing your social media platform equates to increased business either online or at your physical location, then I’m encouraging you to reach out to her. She handles large corporations as well as new businesses. Specifically to us in the Adirondacks, she understands tourism and shoulder seasons. 

Message her. The future you've dreamed about is possible.



More Posts


  • Author image
    바카라필승전략 맥스카지노: April 26, 2022

    びむびふびむわょふも 바카라필승전략 맥스카지노 바카라배팅법 SM카지노먹튀 로얄카지노쿠폰 바카라사이트추천 애플카지노 카심바슬롯 온라인바카라게임 바카라사이트 온라인카지노 카심바슬롯 인터넷슬롯머신 솔레어카지노 더나인카지노 스피드바카라 샌즈카지노먹튀 바카라보는곳 바카라배팅법 온라인슬롯머신게임 온라인바카라 카심바슬롯잭팟 바카라게임 카지노랜드 애플카지노 슬롯머신777 카심바코리아 필리핀카지노 카지노사이트주소 룰렛게임 온라인카지노 온라인바카라 오공슬롯 바카라분석법 오공슬롯먹튀 생중계카지노 더나인카지노 맥스카지노쿠폰 필리핀아바타카지노 우리카지노계열 포텐슬롯 식보게임 크레이지슬롯먹튀 비보게이밍 라이브바카라 식보게임 카지노블랙잭 F1카지노 더킹카지노먹튀 카지노사이트 해외슬롯사이트타이산게임 바카라배팅법 맥스카지노 바카라보는곳 온라인룰렛 포텐슬롯사이트 바카라마틴배팅 카지노슬롯사이트 해외슬롯사이트 온라인카지노 바카라배팅전략 바카라타이 더존카지노 바카라이기는법 온라인카지노사이트 바카라검증사이트 바카라잘하는방법 블랙잭주소 슬롯나라주소 더나인카지노먹튀 온라인카지노 퍼스트카지노 온카지노 마닐라카지노 포텐슬롯 더존카지노먹튀 MGM카지노 탑슬롯먹튀 카지노사이트 마카오카지노 솔카지노 카지노랜드 카지노주소 mongoangulam998 온라인카지노 카심바슬롯 카지노슬롯머신필리핀아바타카지노 FM카지노 천사카지노바카라그림보는법 33카지노 바카라전략 온라인룰렛 더존카지노먹튀 마닐라카지노 플레이슬롯 탑슬롯 제왕카지노 포텐슬롯사이트 카지노슬롯사이트 바카라사이트주소 바카라시스템배팅 메이저바카라 mongoangulam998 카지노사이트추천 비바카지노 바카라시스템배팅 바카라필승전략 맥스카지노 맥스카지노 플레이텍게이밍 식보게임사이트 슬롯나라 카지노슬롯머신 카심바슬롯 카심바슬롯 카지노사이트주소 플레이슬롯 개츠비카지노 메리트카지노 슬롯카지노 포텐슬롯 블랙잭추천 온라인카지노 바카라사이트 mongoangulam998 엠카지노 바카라필승전략 맥스카지노 바카라사이트 온라인카지노 프로카지노 카지노사이트 에볼루션게이밍 온라인바카라사이트 카심바슬롯 세부카지노 블랙잭사이트 슈퍼카지노 바카라추천 더나인카지노 제왕카지노 바카라배팅노하우 なべのづご 카지노사이트 카심바주소 바카라룰 ふきげづぜぢどぐめだ

  • Author image - FM카지노: April 26, 2022 – 맥스카지노,카지노사이트,온라인바카라,바카라사이트,인터넷카지노 – 카지노주소 – 바카라게임 – 안전카지노 – 카지노하는곳 – 카지노추천 – 비바카지노 – 라이브카지노 – 실시간카지노 – 퀸즈슬롯 – 온라인카지노 – 온라인바카라 – 모바일카지노 – 인터넷슬롯머신 – 우리카지노계열 – 바카라 전략 – 바카라사이트

  • Author image
    Michele Thomas : July 04, 2019

    Thank you for this detailed history of your page. I love it. You post a lot of interesting things! My mom and dad camped there many summers. They’re both gone now but their affection for The Adirondacks was contagious. There is NO air fresher than there! I live in northwestern Pennsylvania. When we come up again I will come to your business and say hello. Thanks again! ❤

  • Author image
    Christine Izen: July 04, 2019

    Thank you for this great informative post!

    Continued good luck with your business!

Leave a comment